NRI Shushma Datt will be honoured province's most "Influential
Women in Business" Awards
Vancouver, Feb. 25, 2007
Five women have been recognized for their outstanding
contributions to local business at Business in Vancouver’s
eighth annual Influential Women in Business Awards luncheon taking
place on Wednesday, March 7 at the Fairmont Waterfront Hotel.
Shushma Datt, founder and CEO of i.t. Productions
Ltd., owner of CJRJ AM 1200 Vancouver, is a recipient of Business
in Vancouver’s prestigious Influential Women in Business award.
She is profiled in this week’s issue of the Vancouver business
“The awards were created to draw attention to
B.C. business women who make a significant contribution to their
company and industry at a senior executive level. They have the
clout and success to be appointed to corporate boards and be influential
within our thriving business community,” said Cheryl Carter,
director of sales and marketing at BIV Media Group.
More than 70 nominations were received. All nominees
had to be active owners, partners, presidents or senior managers
of a private- or public-sector companies or non-profit organizations,
and either live or work within B.C. Winners were chosen following
an assessment of their professional and entrepreneurial accomplishments,
their influence through corporate governance, and their business
Shushma Datt: Burnaby
Shushma is the founder and owner of Rim Jhim, the only local South
Asian radio station inclusive of crosscommunity religious backgrounds
and languages. She has given many years of local community leadership,
both through her station’s media programming and as a commentator
on issues such as sex selection, youth violence, generational divisions,
and women’s rights. Her many volunteer and fundraising efforts
throughout the Lower Mainland include those to help tsunami and
earthquake victims in South and Southeast Asia.
In July , 2005, the Canadian Radio Television and Telecommunications
Commission released its decision awarding IT Productions Ltd of
Vancouver an AM radio license to service the South Asian community
of Greater Vancouver. IT Productions Ltd has been serving Greater
Vancouver through an SCMO radio service and other Canadian centers
through satellite to cable delivery for 17 years. This new station
will broadcast on 1200 AM, including in 17 languages.
Shushma Datt established i.t. Productions Ltd in 1984. Her business
include Radio Rim Jhim and RJ 1200, the new AM station and also
produces nine television programs, such as "Women In Focus",
"What's New in Vancouver" and "Saturday Hungama".
She always try to tackle tough issues afflicting her community
such as violence against women, child and elder abuse and religious
persecution. Ms. Datta said, “These are issues that were pervasive
in this community, and I found myself over the years unable to keep
myself apart from them."
Now she is also well known out side ths Asian comunity because
her participation in charities and community initiatives, including
extensive involvement with ICBC community campaigns along with fundraising
for BC Children’s Hospital, the Canadian Cancer Society and
the United Way.