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Typhoo of Britain - leading tea brand popular in UK

Indian Company bought leading tea brand, Typhoo of Britain

 

London, Oct. 17, 2005
Ramesh Chopra

Karan Paul, nephew of NRI industrialist Lord Swraj Paul, chairman of Apeejay bought a leading tea brand, Typhoo of Britain for 80 million pounds. Apeejay produces close to 25 million kilograms of tea a year and has a plantation area of 30,000 acres supplying many of the world’s major tea brands. These include the quintessentially English Typhoo, which will remain on supermarket shelves unchanged. It ,employs more than 40,000 people.

Typhoo is a big brand popular in UK and it's number three in the market. Typhoo will be the second British tea brand sold into Indian hands after Tata Tea paid £271 million for Tetley Group in 2000. It will also take on Typhoo's tea blending and packing facility which employs 250 people at Moreton, on the Wirral

Tea is nation’s most popular drink and £1.3 billion business. Tea comes from the leaves of a tree called Camellia sinensis. It can grow over 30ft tall but is cut short for easier harvesting. Darjeeling is called the champagne of teas and is grown in the Himalayas.

Ireland has the highest per capita tea consumption in the world at four cups per person per day. In Britain the figure is just under three



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