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NRI Menon of the Sobha Group announced three hotels
and resort projects, two in Bangalore and one in Kochi.

 

New Delhi, March 26, 2005
The Financiale Express

The Sobha Group, which has constructed a number of commercial as well as residential projects for companies like Infosys, Wipro, ICICI Bank and Satyam, among others, is now aiming to take its business to new heights. The Rs 1,000-crore group, founded by a Gulf-returned non-resident Indian PNC Menon over a decade ago, is aiming to
add another Rs 2,000 crore in allied business turnover by 2008.

Speaking to FE, Sobha Group chairman Mr Menon said the company is now making a foray into retail, with Sobha Global Mall in the city. Said to be the first-of-its-kind shopping and entertainment mall in South India, the 17 acre mall will have exclusive features such as an ice skating ring, trading centres and will also house Sobha’s hotel venture.

‘‘We are diversifying,’’ Mr Menon said, ‘‘We have finalised details on three hotel and resort projects, two in Bangalore and one in Kochi. We are also planning to start a garment business, leveraging our brand value. The pilot will be ready in Bangalore during the next 12 months,’’ he said.

Sobha will also set up its first home store in the city as part of the Global mall which will be operational by 2009.

Sobha, accordng to Mr Menon, is the only fully backward integrated real estate developer in the world. ‘‘We have the biggest wood working factory , we also build our own concrete elements, tiles etc. We are now also looking at manufacturing ceramics and sanitary ware,’’ he said. The company has set up its woodworking and metal glazing factory in Bommasandra, near Bangalore.

Backward integration gives the company an upper hand in quality, as it enables it to regulate raw materials, Mr Menon said. It also helps the company to raise its work to international standards.

The company built 8 million sqft of space including 4.5 million sqft on contract basis this year, Mr Menon said. ‘‘We build around 1,500 to 2,000 apartments in Bangalore every year. With middle-class income booming, this could go up, given that aspirations and comfort levels of consumers are also rising.’’

Offering a solution for congestion in Bangalore city, Mr Menon suggests that a consortium of real estate players could build a fully integrated and self-contained city nearly 30 km from the city.

‘‘Satellite cities that are affordable to live in is the solution for taking real estate pressure away from the metro. With the way the real estate sector is opening up in India, a lot of foreign players are sure to come. A number of companies have talked to us too,’’ he said.

The Sobha group has eight companies under its umbrella including Sobha Glazing and Metal Works Pvt Ltd, Sobha Projects and Trade Pvt Ltd and Sobha Renaissance Information Technology Pvt Ltd, among others.

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P.N.C. Menon