NRI Kunal
Basu does not believe in writing about alienation like other NRI
writers
Kunal Basu is a Reader in Marketing at the Saïd Business
School and Templeton College, Oxford University. Prior to Oxford,
he was a tenured Associate Professor at McGill University and
Director of the Powercorp Centre for International Management
Studies, Montreal, Canada.
A PhD from the University of Florida, Basu has published extensively
in areas of branding strategy, brand loyalty, international marketing,
consumer behaviour and advertising. His articles have appeared
in leading journals such as the Journal of Marketing Research,
Journal of Consumer Research, Journal of the Academy of Marketing
Science, Journal of Consumer Psychology, Canadian Journal of Administrative
Sciences, Journal of Brand Management, Sloan Management Review
and California Management Review, in addition to numerous conference
proceedings and edited books.
Basu’s recent research focuses on the interface between
strategic marketing and corporate social responsibility, drawing
on theoretical perspectives from philosophy, and social and organisational
theory. His research on customer loyalty (1994) won the Sheth
award for the best journal article from the Academy of Marketing
Science. He has received the Citation of Excellence award for
his article, “Beyond Selfishness” published in the
Sloan Management Review (2002). He has been rated among the top
100 management scholars (Thought Leaders Network, 2003) and received
the prestigious International Visiting Scholar fellowship from
the Coca Cola Centre for Marketing Studies, USA. The Renmin University
of China (Beijing) has conferred upon him an honorary visiting
professorship in recognition of his contribution to marketing
research and education in China.
Over the past 15 years, Basu has been involved in senior executive
education in 16 countries in four continents. Besides directing
Oxford’s flagship Advanced Management Programme, he has
designed/taught open, consortium, and company commissioned programmes
in the UK and the EU; USA and Canada; Asia, including China, Japan,
Korea, India and the ASEAN; West Africa; and Latin America. He
is a recipient of several teaching awards including the Royal
Bank Teaching Innovation award. Dr Basu consults regularly for
major international corporations, multilateral agencies and government
departments.
Dr Basu is the author of three novels: