Why Do We Need SEO & Social Media?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results.
According to Forrester Research, $155.2 Billion of sales were done on the web in 2009 and that number is forecasted to grow to over $250 Billion by 2014.
Social media and search engine optimization are two of the best ways to get traffic and exposure for your website. Combined, they can create impressive results.
The first step to SEO performance analysis is monitoring your traffic. Keeping an eye on traffic gives you an idea about your traffic’s volume, if it’s increasing or decreasing, the quality of traffic, factors like user engagement and conversions and what is equally important – keywords.
Rather, the challenge is to identify, prioritize and execute on these tasks, we must follow Operational planning. Operational planning is the process of linking strategic goals and objectives to tactical goals and objectives.
Operational Planning For SEO:
It relies on answering 3 simple questions:
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Where do we want to be? |
The first step in undertaking any SEO project (or any project at all, for that matter) is to identify exactly what your current status is. |
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Where do we want to be? |
Every marketer has the goal of more traffic and more conversions. Competitive intelligence is an extremely powerful tool to help understand where you stand in the search landscape. We can identify obvious gaps by examining where our competitors are optimizing for keywords we are not optimizing |
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How do we get there? |
- The almost-final step in the process is identifying how to bridge the gap between where you are and where you want to be — your SEO roadmap.
- Forecasting can be a tough challenge when you are operating an enterprise site with hundreds of thousands of keywords and content pieces.
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That might seem ominous, but think of it as something you spend a reasonable, scheduled amount of time on consistently. If you keep at it, and work smart, you will win.
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Expanding Through Social Media(SMO) and Search Engine Opt. (SEO) To Get Traffic and Exposure
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