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Joy Alukkas Group

Alukkas Jewellery is the flagship company of the Joy Alukkas Group. With 38 outlets spread across the Gulf in the Middle East and Kerala in India the Group is today the world's No.1 22 karat jewellery retailer.

In jewellery retailing the Joy Alukkas Group boast of over 100,000 designs and has more than 10 million satisfied customers. Some of its own brands in gold jewellery like Mayoori ,Florentina and Zenina are now household names among Indians and Asians who prefer the richness and elegance of 22 karat gold to other lesser karatage gold. Joy Alukkas Group mints and market its own brand of 24 k gold coin - the One World Coin in various grammages to suit every budget.

If 22 karat gold jewellery is its strength the Group is also now strongly into Diamond jewellery. 'Hearts on Fire' the most perfectly cut diamonds is retailed in the Middle East exclusively through the Joy Alukkas Group outlets. DTC brands like Asmi and Nakshatra form a major portion of the Diamond jewellery offering. Alukkas is the sole agent for Tre'stelle diamonds in Middle East.

In addition to these brands the Groups showrooms also offer various diamond jewellery that appeal to the different segment of the jewellery buying population.

All the showrooms of Alukkas Jewellery have a good collection of Platnium jewellery. Pearl jewellery made out of cultured pearls is another jewellery offering that enrich the jewellery collection in the showroom of the Group.

The Joy Alukkas Group has also ventured into a novel concept in Kerala, India - The Wedding Centres. These centres offer dresses and dress materials for the bride along with bridal jewellery in gold and diamonds. The first of this wedding centre was opened at Angamali close to the Cochin International Airport in Kerala. Wedding centre at Thiruvalla once again proved that people of Kerala has welcomed this concept.

Another unique idea of the group has been implemented in Kerala - the diamond boutique. Small compact exclusive outlets inside five star hotels and resorts offering diamonds, platinum and pearl jewellery. The first boutique in this new concept called 'Dazzle' has been opened in the Taj Residency at Marine Drive, Cochin, Kerala. Apart from Cochin, 'Dazzle' is now in Kottayam, Angamaly and Coimbatore.

In jewellery retailing, the Joy Alukkas Group has plans to open new showrooms in Delhi, Bangalore and Hyderabad. The Group also has plans to open new showrooms in Newyork, London and Singapore.

Apart from its core business of jewellery retailing, the Joy Alukkas Group has interest in Hotels and Hospitals. It has 180 room three star Hotel with all modern facilities in Trichur, Kerala and a 270 bedded hospital in Tirur, Kerala.

The Joy Alukkas Group has a staff strength of 2500 who are employed directly the Groups activities. Over and above this, the Group's activities provide indirect employment to over 15,000.

Corporate Head Quarters:Gold Land Bldg, P.O.Box 12928, Deira, Dubai

  • Dubai Showrooms :12
  • Sharjah Showrooms: 6
  • Alukkas Centre:1
  • Abudhabi: 2
  • Al-Ain: 1
  • Sultanate of Oman:2
  • Kingdom of Bahrain: 2
  • Qatar: 1
  • Kuwait:3
  • India: Cochin, Thrissur,Cochin,Angamaly,Thiruvalla, Kollam, Kottayam, Thodupuzha, Thrissur,Cochin, Coimbatore, Gurgaon, Delhi, Hyderabad